– Our Identity is your one-stop destination for informed decision-making pertaining to leading electronics and luxury lifestyle brands like Apple, Samsung, Sony, Dell, HP, Microsoft, Citizen, Titan, Seiko and et al. We germinated with the intent to make the whole experience of online shopping a pleasurable one for our customers with our first of its kind online price comparison engine. We aspire to empower you to be on top of the latest upgrades and the best deals that are striking a chord with the masses without making a hole in their pockets! Price comparison was never so effortless until we launched our smart platform that collates near real-time pricing from renowned shopping portals like Flipkart, Amazon, eBay, Snapdeal and the likes.

We are not any other ubiquitous online retailer that you bump into! We are unique in our value proposition and our aim to be a leading information portal that provides precise and accurate prices of all the popular products across a host of trustworthy sellers. After all, nothing but the best is good for you…we firmly believe this.

Shopping is no more an ordeal…it is a source of umpteen joy – Unbox this happiness through

Our Competitive Edge

So, what makes different from others? While we are confident that you will figure it out yourself once you shop with us, we would still love to demystify our USP for you:

  • Super-sensitive and evolved comparison engine that defies the conventional norm of feature-based differentiation and lets you evaluate the best product pricing based on aesthetic appeal like colour and size of the gadget or accessory. Prefer rose gold over black? Bingo! Our tool will sneak through the by lanes of various websites and display the available rose gold beauties.
  • We love brands and have no qualms about our unabashed brand focussed approach. We believe that everyone is different and tastes vary. We respect your lifestyle choices and do not overwhelm you with a plethora of irrelevant brands that have no place in your scheme of things. Now indulge you passion for everything Apple by comparing the best price, deals, model specs, reviews etc. across Apple products only. Oh, did we hear you say you are a Samsung loyalist? Sure, our wide range of the ‘Next Big Thing’ is out there waiting to be unveiled and relished!
  • Bricks and mortar or online – we have networks everywhere and can help you locate the nearest authorised store or service centre in India.

Our Customers – The Reason Why We Exist

We measure our success by your happiness as we believe in fostering long-term relationships with you. You are at the core of everything we do and hence we strive hard to make every bit of product information available to you at the shortest possible duration. Our user-friendly interface will guide you intuitively to spot the apt thing that your heart desires. Take charge of your precious time by leveraging our structured interface layout that organises every brand and make, neatly in one place for ease of navigation.

A newbie or a pro at online shopping, will bewitch all. Wondering how? Well, you sure can’t help but return for another great experience when we have so much to offer you in the form of the below:

  • Near real-time product price comparison

  • In-depth product specs and technical details

  • Expert reviews and honest ratings

  • Picturesque images to give you the real feel

  • Up-to-date information regarding the nearest authorised stores and service centres in India

  • Access to seller-specific EMI details